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   Articles with "gain legitimacy" as a keyword



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Employing Enviropreneurial Marketing Strategies to Gain Legitimacy

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recommendations! Published in 2020 at "Journal of Global Marketing"

DOI: 10.1080/08911762.2020.1820652

Abstract: Abstract Within the current global landscape, internationalizing organizations are increasingly seeking ways to gain legitimacy, or social acceptance, within the foreign markets they exist in. This current article proposes that enviropreneurial marketing strategies can be… read more here.

Keywords: gain legitimacy; employing enviropreneurial; marketing strategies; marketing ... See more keywords