Sign Up to like & get
recommendations!
0
Published in 2024 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-04-2024-0539
Abstract: PurposeThis study aims to deeply explore the factors influencing mobile game players' willingness to make in-game purchases, providing references for game developers and marketers to formulate effective strategies.Design/methodology/approachThis research integrates the coolness factors and hedonic…
read more here.
Keywords:
mobile game;
make game;
willingness make;
game ... See more keywords
Sign Up to like & get
recommendations!
0
Published in 2024 at "Production and Operations Management"
DOI: 10.1177/10591478241310221
Abstract: In-game purchases have become the dominant source of revenue for developers of digital games and are critical to the growth of the digital game industry. However, the distribution of in-game purchases among gamers is highly…
read more here.
Keywords:
game purchase;
purchase guilty;
game;
game purchases ... See more keywords
Sign Up to like & get
recommendations!
0
Published in 2024 at "Journal of Behavioral Addictions"
DOI: 10.1556/2006.2023.00076
Abstract: Abstract Background and aims Game genres, availability on smartphones, in-game purchases, and playing duration, have been thought to influence Gaming Disorder (GD). However, little research has comprehensively examined their relationships with GD. Therefore, we examined…
read more here.
Keywords:
duration;
purchases playing;
game;
game purchases ... See more keywords