Mobile games: players’ experiences with in-app purchases
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DOI: 10.1108/jrim-06-2016-0060
Abstract: PurposeThis paper aims to offer a comprehensive perspective into Free-to-Play gamers’ attitudes, feelings toward and perceived value of in-app purchases (IAPs).Design/methodology/approachThe study is based on a twofold qualitative methodology using an inductive approach: user-generated YouTube… read more here.
Keywords: methodology; games players; app purchases; players experiences ... See more keywords