Sign Up to like & get
recommendations!
1
Published in 2022 at "International Journal of Advertising"
DOI: 10.1080/02650487.2022.2143098
Abstract: Abstract Gamified advertising has received considerable attention from advertising scholars over the last two decades. In the literature, two main types of gamified advertising can be identified: in-game advertising (IGA) and advergames (AG). In this…
read more here.
Keywords:
systematic overview;
advertising;
years research;
gamified advertising ... See more keywords