Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy
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DOI: 10.1016/j.hrmr.2019.04.002
Abstract: Abstract The digital age calls for digital HRM approaches, as the “digitized” workforce confronts companies with changing requirements regarding their human resource practices. Most importantly, companies need to build strong employer brands to attract, motivate,… read more here.
Keywords: digitized economy; employer; employer branding; gamifying employer ... See more keywords