Changing Deep-Rooted Implicit Evaluation in the Blink of an Eye: Negative Verbal Information Shifts Automatic Liking of Gandhi
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DOI: 10.1177/1948550617752064
Abstract: It is often assumed that, once established, spontaneous or implicit evaluations are resistant to immediate change. Recent research contradicts this theoretical stance, showing that a person’s implicit evaluations of an attitude object can be changed… read more here.
Keywords: information; gandhi; implicit evaluations; rooted implicit ... See more keywords