Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics
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DOI: 10.3390/bs12020055
Abstract: (1) Background: Using neuroscience to understand and influence consumer behavior often leads to ethical controversy. Thus, it is necessary to demystify the use of neuroscience for marketing purposes; the present paper, by accessing the worldwide… read more here.
Keywords: emerging topics; performance; gaps emerging; research gaps ... See more keywords