Filling some gaps in market mavenism research
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DOI: 10.1002/cb.1623
Abstract: Since Feick and Price introduced the concept of market mavenism almost 30 years ago, researchers have accumulated a large body of empirical findings describing market maven attitudes, behaviors, and characteristics. Surprisingly, only a few studies examine… read more here.
Keywords: mavenism research; gaps market; mavenism; filling gaps ... See more keywords