Too much is not always good: the inverted U-shaped link between green customer integration and opportunistic behavior
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DOI: 10.1108/apjml-01-2021-0062
Abstract: PurposeThe purpose of this study is to explore the inverted U-shaped relationship between green customer integration (GCI) and opportunistic behavior, as well as the moderating effects of contractual control and relational norms.Design/methodology/approachThe authors conducted hierarchical… read more here.
Keywords: opportunistic behavior; gci opportunistic; inverted shaped; customer integration ... See more keywords