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Published in 2020 at "Knowledge and Information Systems"
DOI: 10.1007/s10115-020-01468-x
Abstract: Data processing is increasingly becoming the subject of various policies and regulations, such as the European General Data Protection Regulation (GDPR) that came into effect in May 2018. One important aspect of GDPR is informed…
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Keywords:
data processing;
compliance;
gdpr compliance;
consent ... See more keywords
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Published in 2023 at "Journal of Marketing Research"
DOI: 10.1177/00222437231171848
Abstract: The European Union (EU)’s General Data Protection Regulation (GDPR), with its explicit consent requirement, may restrict the use of personal data and shake the foundations of online advertising. The ad industry predicted drastic loss of…
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Keywords:
gdpr;
advertising;
gdpr compliance;
consent ... See more keywords