The Relationship between Green Country Image, Green Trust, and Purchase Intention of Korean Products: Focusing on Vietnamese Gen Z Consumers
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DOI: 10.3390/su12125098
Abstract: This study aims to extend the stream of country image research through an empirical test primarily focusing on the relationship between the green country image of Korea, as well as the green trust and purchase… read more here.
Keywords: gen consumers; green country; country; country image ... See more keywords
Impacts of Digital Technostress and Digital Technology Self-Efficacy on Fintech Usage Intention of Chinese Gen Z Consumers
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DOI: 10.3390/su13095077
Abstract: The role of digital technostress and self-efficacy in digital marketing research is seldom discussed and even more rarely examined among Gen Z consumers. This study investigates the relationships between four sub-dimensions of technostress (complexity, overload,… read more here.
Keywords: gen consumers; fintech usage; usage intention; digital technology ... See more keywords
Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption
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DOI: 10.3390/su15118447
Abstract: The textile and apparel industry is widely recognized for its negative impact on the environment and society, and China is one of the largest fashion-consumption markets worldwide. There has been a growing awareness and effort… read more here.
Keywords: fashion; fashion consumption; gen; chinese gen ... See more keywords