The Nostalgia Effect on Brands Across Gen X and Gen Z
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DOI: 10.1080/08911762.2025.2493239
Abstract: Abstract This research examines the relationship between nostalgia and brand awareness, and the impact on brand image, purchase intention and willingness to pay when dealing with nostalgic brands versus non-nostalgic brands. Through an experiment involving… read more here.
Keywords: nostalgic brands; brand; gen gen; willingness pay ... See more keywords
“Nourish to flourish”: boosting functional food and socially conscious purchase of Gen-Y and Gen-Z consumers
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DOI: 10.1108/bfj-09-2024-0902
Abstract: PurposeFunctional foods are typically high in important nutrients, including vitamins, minerals, healthy fats and fiber. Considering its importance on health, this study aims to investigate the factors that can drive functional food and socially conscious… read more here.
Keywords: food; functional food; purchase; gen gen ... See more keywords
Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers
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DOI: 10.1504/ijvcm.2017.10006412
Abstract: Online purchase is one of the most happening things across the globe. In every household there is the practice of online purchase. These purchases are sometimes influenced by the purchases of relatives, friends and other… read more here.
Keywords: gen; consumer; gen baby; gen gen ... See more keywords