Beyond the real world: Metaverse adoption patterns in tourism among Gen Z and Millennials
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DOI: 10.1080/13683500.2024.2330675
Abstract: ABSTRACT The Metaverse opens a digital realm that offers transformative possibilities for the sector, promising to reshape the way tourists explore, experience, and interact with destinations. The objective of this research is to measure the… read more here.
Keywords: tourism; among gen; gen millennials; metaverse ... See more keywords