Online retailers connecting to the youth segment through Facebook (A study on the influence of gender and personality type)
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DOI: 10.1108/jabs-08-2015-0129
Abstract: Purpose The purpose of this paper is to develop an understanding of the different personality types and Facebook behavior of the young Indian consumers in the context of e-tailing. With the increased popularity of Facebook,… read more here.
Keywords: paper; facebook; personality; personality type ... See more keywords