Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges
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DOI: 10.1007/s11747-018-0589-2
Abstract: Many studies use variables from the Compustat database to measure various marketing constructs, yet no clear guidelines detail which metrics correspond with which constructs. Justifications rest mainly on the ready availability of easy-to-use measures that… read more here.
Keywords: administrative expense; expense sga; general administrative; sga ... See more keywords