Early different cognitive processes evoked by carnival vs. general promotions when shopping online: An ERPs study
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DOI: 10.3389/fnins.2022.938511
Abstract: Introduction The booming development of online shopping has intensified market competition. In addition to general sales promotions, online shopping has introduced new changes including artificial carnival promotions. Method This study aims to investigate cognitive processes… read more here.
Keywords: commerce platform; carnival general; cognitive processes; general promotion ... See more keywords