When Reinforcing Processes Generate an Outcome-Quality Dip
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DOI: 10.1287/orsc.2020.1414
Abstract: When does market success indicate superior merit? We show that when consumer choices between products with equal prices depend on quality but also on past popularity, more popular products are not necessarily of higher quality.… read more here.
Keywords: reinforcing processes; processes generate; generate outcome; dip ... See more keywords