Financial Advertising in the Second Generation of Behavioral Finance
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DOI: 10.1080/15427560.2017.1365236
Abstract: ABSTRACT Financial economists writing about financial advertising often describe them as fluff at best and misleading or fraudulent at worst. This description typifies the first generation of behavioral finance that described people as irrational, misled… read more here.
Keywords: behavioral finance; financial advertising; finance; generation behavioral ... See more keywords