Articles with "generation customers" as a keyword



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Role of engagement in online gaming: a study of generation Z customers

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Published in 2022 at "Digital Creativity"

DOI: 10.1080/14626268.2022.2033272

Abstract: ABSTRACT Online gaming has become a recent leisure time activity in India, especially among the younger generation. Hence, more and more youngsters, specifically Generation Z are engaged in this virtual gaming world. In response to… read more here.

Keywords: role; generation; online gaming; generation customers ... See more keywords