Antecedents of retention: digital subscription perspectives of Generation Z
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DOI: 10.1108/md-04-2024-0961
Abstract: PurposeAs an innovative business-driven solution within the contemporary digital industry, successful subscription retention requires a continuous focus on delivering value to subscribers and maintaining a strong relationship with them over time to stay competitive in… read more here.
Keywords: generation; subscription; generation subscription; digital subscription ... See more keywords