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Published in 2024 at "Journal of Marketing Education"
DOI: 10.1177/02734753241299024
Abstract: This research examines the impact of generative artificial intelligence (AI) on the perception of educational content quality, specifically by comparing AI-generated and human-generated course syllabi in marketing education. Results from four studies indicate a general…
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Keywords:
impact generative;
syllabus design;
design learning;
generative syllabus ... See more keywords