Internet marketing in healthcare: The case of generic drugs and the contagion effect
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DOI: 10.1080/20479700.2018.1540184
Abstract: ABSTRACT Background: Our work is motivated by prior evidence of significant negative wealth effects reported by Jambulingam and Sharma, based on the Food and Drug Administration (FDA) 2 April 2009, warning letters to 14 major… read more here.
Keywords: generic firms; effect; contagion effect; contagion ... See more keywords