Intelligent Geodemographic Clustering Based on Neural Network and Particle Swarm Optimization
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DOI: 10.1109/tsmc.2021.3072357
Abstract: Most of the techniques involved in customer clustering and segmentation are based on conventional methods of quantitative analysis or traditional data mining approaches such as the K-Means algorithm. However, clustering approaches based on artificial neural… read more here.
Keywords: geodemographic clustering; neural network; small areas; clustering based ... See more keywords