On the economic geography of dual distribution — The case of McDonald’s in Germany
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DOI: 10.1016/j.econlet.2020.109140
Abstract: We analyze the allocation of ownership in a franchise system by focusing on location-specific characteristics of the outlets. This study uses a comprehensive data set on McDonald’s restaurants in Germany to investigate the drivers of… read more here.
Keywords: geography dual; economic geography; distribution case; mcdonald ... See more keywords