Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity
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DOI: 10.1509/jmr.16.0453
Abstract: Gift giving generates high revenues for retailers. It is also marked with significant welfare, or deadweight, loss in that givers tend to pay more than the receivers’ valuation. Previous research has attributed this discrepancy to… read more here.
Keywords: price sensitivity; gift; price; gift choice ... See more keywords