Virtual gift donation on live streaming apps: the moderating effect of social presence
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DOI: 10.1080/22041451.2021.1889190
Abstract: ABSTRACT Some types of live streaming platforms allow viewers to purchase virtual gifts and donate them to streamers. In the Greater China area, the purchase and donation of virtual gifts have created a unique ecological… read more here.
Keywords: gift donation; donation; social presence; virtual gift ... See more keywords