What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model
Sign Up to like & getrecommendations! Published in 2022 at "Information Systems Journal"
DOI: 10.1111/isj.12367
Abstract: China is one of the largest and fastest‐growing markets for live streaming, and the purchase of virtual gifts in live streaming is the core for streamers and live streaming platforms in China to survive and… read more here.
Keywords: streaming china; live streaming; cultural context; virtual gifts ... See more keywords
Influencing factors of users’ shift to buying expensive virtual gifts in live streaming: Empirical evidence from China
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.997651
Abstract: The market size of live streaming on the Internet, in which the streamer earns profit by prompting users to give virtual gifts through emotional labor, is getting bigger and bigger. However, most users will only… read more here.
Keywords: gifts live; shift buying; virtual gifts; live streaming ... See more keywords