‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access
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DOI: 10.1177/02761467221107556
Abstract: This paper examines how the Government of India (GOI) used macrosocial marketing (MSM) to address the issues of clean cooking fuel accessibility and affordability and structural inequalities in subsidy redistribution. It highlights a novel MSM… read more here.
Keywords: give macro; macro social; marketing; cooking fuel ... See more keywords