Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention
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DOI: 10.3389/fpsyg.2020.533445
Abstract: With the progress of social and improvement of public awareness, the demand for enterprises to participate in a social welfare cause is increasing. A company can directly support corporate social responsibility issues through cause-related marketing… read more here.
Keywords: give money; related marketing; intention; purchase intention ... See more keywords