Machiavellianism and Gift-Giving in Live Video Streaming: The Mediating Role of Desire for Control and the Moderating Role of Materialism
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DOI: 10.3390/bs12050157
Abstract: This study aimed to examine the association between Machiavellianism and gift-giving in live video streaming, as well as the mediating role of desire for control and the moderating role of materialism in this relation. A… read more here.
Keywords: live video; role; video streaming; gift giving ... See more keywords