Sustainable Green Product Adoption Test Using Logistic Regression: Comparison of Glass and Electronic Products
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DOI: 10.3390/su13095084
Abstract: Marketing literature emphasizes the importance of green product adoption for environmental sustainability. However, consumers’ evaluations of the key factors (for adopting green products) differ in critical ways. Drawing on a consumer–marketing interface, this study uses… read more here.
Keywords: green product; glass electronic; adoption; electronic products ... See more keywords