Assessing the applicability of Hofstede’s cultural dimensions for Global 500 corporations’ Facebook profiles and content
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DOI: 10.1108/jcom-04-2016-0021
Abstract: Purpose The purpose of this paper is to examine how Hofstede’s six cultural dimensions are reflected on the official corporate Facebook pages from 259 organizations on Fortune magazine’s Global 500 list. This is the first… read more here.
Keywords: social media; global 500; facebook; assessing applicability ... See more keywords