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Published in 2020 at "Journal of Pragmatics"
DOI: 10.1016/j.pragma.2020.03.001
Abstract: Abstract In this paper we investigate how the second person pronominal T-form is translated in IKEA catalogues in a number of different languages. IKEA is renowned for using the T-form as a form of branding:…
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Keywords:
ikea catalogues;
global communication;
pronouns global;
communication practices ... See more keywords
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2
Published in 2021 at "Feminist Media Studies"
DOI: 10.1080/14680777.2021.1959372
Abstract: The increasing attention to South Korea’s media cultures, originating from the global K-pop phenomenon, has extended to social media celebrities in South Korea (hereafter Korea), including LGBTQ+ Y...
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Keywords:
communication south;
saying cute;
understand saying;
global communication ... See more keywords
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Published in 2018 at "Indonesian Journal of Applied Linguistics"
DOI: 10.17509/ijal.v7i3.9800
Abstract: An experimental investigation was conducted to compare preferred models of English for personal, national, and global communication in ELF context between Filipinos and Indians. Drawing upon the data gathered through questionnaire and accent recognition survey…
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Keywords:
personal national;
filipinos indians;
communication;
national global ... See more keywords