Global Marketing, Gender and Family Business in Asia: A Literature Review
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DOI: 10.1080/08911762.2017.1306898
Abstract: ABSTRACT In this article, we explore the recent trends in global marketing, gender and family entrepreneurship in Asia. Taking into account previous contributions, this article aims to provide a better portrait about research on global… read more here.
Keywords: gender family; global marketing; marketing; marketing gender ... See more keywords
Gender Entrepreneurship and Global Marketing
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Global Marketing"
DOI: 10.1080/08911762.2017.1316532
Abstract: ABSTRACT The purpose of this article is to redirect attention to the role of gender entrepreneurship in global marketing. The value of gender in global marketing through the use of words and behavior is discussed,… read more here.
Keywords: gender entrepreneurship; entrepreneurship global; global marketing; marketing ... See more keywords