Exploration of the successful glocalization of ethnic food: a case of Korean food
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DOI: 10.1108/ijchm-07-2017-0452
Abstract: Purpose This study aims to investigate the potential for successful glocalization of ethnic Korean food through the exploration of the reasons for preferring Korean food, the success factors for a Korean restaurant and the factors… read more here.
Keywords: glocalization ethnic; successful glocalization; exploration; korean food ... See more keywords