From gloom to doom: Financial loss and negative affect prime risk averse preferences
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DOI: 10.1007/s12144-019-00507-3
Abstract: Previous research has shown that risk preferences are sensitive to the financial domain in which they are framed. In the present study we explore whether the effect of valence priming on risk taking is moderated… read more here.
Keywords: risk; gloom doom; risk averse; financial context ... See more keywords