Gross National Happiness (GNH)
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DOI: 10.1177/0276146718787600
Abstract: This theoretical commentary explores the concept of Gross National Happiness (GNH) and connects it with several central macromarketing concepts such as QoL, ethics, the common good, the purpose of market activity as well as the… read more here.
Keywords: national happiness; philosophy; happiness gnh; happiness ... See more keywords
A year of pandemic: Levels, changes and validity of well-being data from Twitter. Evidence from ten countries
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DOI: 10.1371/journal.pone.0275028
Abstract: We use daily happiness scores (Gross National Happiness (GNH)) to illustrate how happiness changed throughout 2020 in ten countries across Europe and the Southern hemisphere. More frequently and regularly available than survey data, the GNH… read more here.
Keywords: gnh; pandemic levels; year pandemic; twitter ... See more keywords