Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing
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DOI: 10.1016/j.jbusres.2018.04.039
Abstract: Abstract According to Self-Determination Theory, goal framing can be categorized as intrinsic or extrinsic. Intrinsic goal framing emphasizes the attainment of intrinsic goals (e.g., autonomy, growth, and health), whereas extrinsic goal framing articulates the attainment… read more here.
Keywords: role; goal; self construal; extrinsic goals ... See more keywords
Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change
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DOI: 10.1108/jsocm-03-2021-0058
Abstract: Purpose Preserving the environment is fundamental to the planet’s long-term sustainability, but attempts to promote pro-environmental behaviours often do not take into account the motivational determinants of such behaviours. This study aims to present and… read more here.
Keywords: goal framing; framing theory; pro environmental; environmental behaviours ... See more keywords
Goal Framing as a Tool for Changing People’s Car Travel Behavior in Sweden
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DOI: 10.3390/su12093695
Abstract: This paper reports on a study of car drivers’ assessment of a sustainability policy involving increased car parking fees in Swedish city centers. The aim of the study was to investigate how framing of information… read more here.
Keywords: goal; message; parking fees; goal framing ... See more keywords