“I know what you’re going to ask me” Why respondents don’t read survey questions
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Market Research"
DOI: 10.1177/1470785318821025
Abstract: Tracking respondents’ eyes while they complete a survey reveals that (a) they do not read instructions, survey questions, and answer options carefully enough, investing only as little as 32% of the required time; (b) their… read more here.
Keywords: respondents read; going ask; survey; know going ... See more keywords