From Health Campaign to Interpersonal Communication: Does Traditional Diet Culture Hinder the Communication of the Chinese Gongkuai Campaign?
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DOI: 10.3390/ijerph19169992
Abstract: Interpersonal communication is beneficial in promoting individuals’ tendency to accept health-campaign-targeted behavior. Based on the protective action decision model, this study investigated the key factors underlying individual’s interpersonal communication on the Gongkuai campaign, which was… read more here.
Keywords: interpersonal communication; campaign; communication; gongkuai campaign ... See more keywords