Who cares more? A giver–recipient asymmetry in the importance of selecting a good gift
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DOI: 10.1108/ejm-12-2022-0853
Abstract: Consumer researchers have studied a number of asymmetries between gift-givers and gift-recipients. However, one unexplored potential asymmetry concerns gift-givers’ and gift-recipients’ perceptions of the importance of selecting a good (vs. bad) gift. This paper aims… read more here.
Keywords: good gift; bad gift; giver recipient; negative implications ... See more keywords