Factors Affecting Consumer Goods Buyers’ Choice in E-Commerce Sites: Evidence from Vietnam
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DOI: 10.13106/jafeb.2020.vol7.no11.947
Abstract: The main purpose of this study is to find the factors affecting the consumer goods buyers’ choice on e-commerce sites in Vietnam. By using the quantitative method, the paper examines the theoretical research model and… read more here.
Keywords: affecting consumer; commerce sites; commerce; goods buyers ... See more keywords