Branding as a Public Governance Strategy: A Q Methodological Analysis of How Companies React to Place Branding Strategies
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DOI: 10.1111/puar.13263
Abstract: textabstractPublic branding is a new governance strategy in the public sector. Local governments, for instance, use brands to attract target groups to the city, such companies, tourists, or citizens. But how do target groups actually… read more here.
Keywords: branding public; governance strategy; analysis; public governance ... See more keywords
Fostering and Planning a Smart Governance Strategy for Evaluating the Urban Polarities of the Sardinian Island (Italy)
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DOI: 10.3390/su11184962
Abstract: The interrelations between cities, inland areas, connecting road networks, urban, and political polarities have evolved, thereby determining economic, social, and place-based impacts. Thus, via a case study of Sardinia island (Italy), this study analyses regional… read more here.
Keywords: governance strategy; study; island; smart governance ... See more keywords