Effect of graphic simplification and graphic metaphor on the memory and identification of travel map
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DOI: 10.1016/j.ergon.2017.05.016
Abstract: Abstract With the rapid development of the tourism industry, the design of tourist guide signs has become a crucial concern. This study investigated the effects of 3 graphic simplification techniques and 3 graphic metaphor techniques… read more here.
Keywords: graphic simplification; metaphor; graphic metaphor; identification ... See more keywords