Applying Visual Storytelling in Food Marketing: The Effect of Graphic Storytelling on Narrative Transportation and Purchase Intention
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DOI: 10.3390/foods14152572
Abstract: In today’s market, consumers appear to be less interested in promotional strategies, particularly those that rely on text-based advertisements. Graphic storytelling can be seen as providing a more engaging visual approach to attract audiences and… read more here.
Keywords: food; storytelling narrative; effect graphic; graphic storytelling ... See more keywords