Revisiting Uses and Gratification Theory: A Study on Visitors to Annah Rais Homestay
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DOI: 10.17576/jkmjc-2019-3501-14
Abstract: Uses and gratification theory has always been discussed within the functional paradigm where the media serve a specific purpose for any given audience. The perspective assumes that people know even before using the media why… read more here.
Keywords: mass media; uses gratification; gratification theory; gratification ... See more keywords