Does Green Advertising Always Effectiveness? A Multidimensional Perceived Value Analysis Based on the SOR Model
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DOI: 10.1080/10496491.2024.2393595
Abstract: Abstract Against the backdrop of increasingly severe environmental issues, this study explores the influence mechanism of green advertising on green purchase intention through perceived value using the SOR model and the theory of consumption value.… read more here.
Keywords: green advertising; purchase intention; value;
The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables*
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2017.1290671
Abstract: Abstract This study focused on the effectiveness of fear appeal messages used to arouse a threat in green advertising. An experiment recruited 175 participants to test the influence of the advertising appeal (fear vs. non-fear… read more here.
Keywords: fear appeal; green advertising; source; advertising ... See more keywords
Pride Appeals and Temporal Framing Compatibility Effects in Green Advertising
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DOI: 10.2501/jar-2024-004
Abstract: Positive emotional appeals, such as pride appeals, have not received much attention in research on green advertising. In the current research, results from two experiments reveal compatibility effects between an authentic, versus hubristic, pride appeal… read more here.
Keywords: compatibility effects; pride; pride appeals; green advertising ... See more keywords
The Impact of Green Advertising Information Quality Perception on Consumers’ Response: An Empirical Analysis
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DOI: 10.3390/su142013248
Abstract: Green advertising is one of the important tools for companies to carry out marketing activities, and it is especially important for green brand owners to improve the persuasive effect of green advertising. Existing studies focus… read more here.
Keywords: advertising information; quality; advertising; green advertising ... See more keywords