The impact of shopping motivation on sustainable consumption: A study in the context of green apparel
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DOI: 10.1016/j.jclepro.2021.126239
Abstract: Abstract The study aims to investigate the impact of shopping motivation on consumers’ intention to buy green apparel. The study adopted the theory of shopping motivation (utilitarian and hedonic motivation) as a framework. Further, the… read more here.
Keywords: impact; motivation; shopping motivation; green apparel ... See more keywords
Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive
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DOI: 10.1016/j.jretconser.2021.102643
Abstract: Abstract This study investigates the influence of both consumer optimism and pessimism on the green apparel buying behavior, using the self-focused regulation theoretical framework. Further, it measures the mediation effect of environmental orientation, and the… read more here.
Keywords: apparel; environmental orientation; green apparel; environmental knowledge ... See more keywords
Predictors of Purchase Intention toward Green Apparel Products:A Cross-Cultural Investigation in the U.S. and China
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DOI: 10.1108/jfmm-07-2014-0057
Abstract: Purpose The purpose of this paper is to understand consumers’ purchase intention toward green apparel products using the theory of planned behavior (TPB). Specifically, this study aimed to compare US and Chinese consumers to understand… read more here.
Keywords: apparel products; intention; purchase intention; green apparel ... See more keywords
A Human-Centered Approach to Green Apparel Advertising: Decision Tree Predictive Modeling of Consumer Choice
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DOI: 10.3390/su10103688
Abstract: This study uses a human-centered approach to environmental ethics to examine which perceived factors in advertising predict consumers’ intention to purchase “green”, or sustainably and ethically produced, apparel. We use eight different types of green… read more here.
Keywords: centered approach; advertising; human centered; apparel ... See more keywords