Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach
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DOI: 10.1016/j.jclepro.2020.124192
Abstract: Abstract The shift of consumers buying preference toward green beauty products can alleviate environmental degradation to a certain extent. This study investigated the factors that could affect non-green consumers purchase intention of green beauty products.… read more here.
Keywords: green beauty; purchase intention; non green; beauty products ... See more keywords