Purchase intention for green brands among Pakistani millennials
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DOI: 10.1108/srj-08-2020-0341
Abstract: Purpose The purpose of this study is to answer the following questions: What factors influence attitude toward green brands among Pakistani millennials? Does attitude toward green brands affect purchase intention? Does gender moderate the effect?… read more here.
Keywords: green brands; pakistani millennials; purchase intention; attitude toward ... See more keywords
Can the Sci-Tech Innovation Increase the China’s Green Brands Value?—Evidence from Threshold Effect and Spatial Dubin Model
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DOI: 10.3390/e25020290
Abstract: Based on the perspective of the innovation value chain, sci-tech innovation is divided into two stages: R&D and achievement transformation. This paper uses panel data from 25 provinces in China as the sample. We utilize… read more here.
Keywords: effect; innovation; value green; green brands ... See more keywords
The effect of green marketing on consumer behavior among Saudi wome
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DOI: 10.5267/j.uscm.2024.9.004
Abstract: This study investigates the direct impact of green marketing, green brands, green purchasing decisions, eco-label, and the theory of planned behavior on consumer behavior among women in Saudi Arabia, in addition to knowing the role… read more here.
Keywords: consumer; behavior among; consumer behavior; green brands ... See more keywords